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A popular Danish outdoor retailer bundled a data2go.mobi SIM into every trail camera they sold. Thousands of cameras left the shelf — and every one of them still pays the retailer, every month, long after the sale.
of trail cameras sold with a SIM bundled in the box
SIMs active and billing today
revenue to the retailer, per active SIM, per month
0 telco licences. 0 infrastructure. 0 first-line support burden.
A trail camera is useless without a data connection. Buyers want content pushed to their phone the moment a deer, a vehicle, or an intruder trips the sensor. Connectivity isn't just nice-to-have, but is indeed a part of the core proposition.
But for most retailers, connectivity is where the customer relationship ends. The buyer leaves the store, hunts down a prepaid SIM, fights with APN settings, gives up, or churns to whichever competitor figured out how to ship a "connected" bundle. The retailer earns its hardware margin once and disappears from the picture.
This Danish retailer decided the SIM didn't have to be a friction point. It could be the product feature that worked out of the box — and was generating revenue long after the initial sale of the camera.
A physical SIM was bundled into every trail camera they sold. data2go handled provisioning, billing, the network connectivity itself, and customer self-service using the things.data2go.mobi portal. The retailer kept its full hardware margin, added a SIM line to every order, and now earns a recurring share of every active SIM on the platform — for as long as the customer keeps the camera switched on.
Every device ships with a data2go.mobi SIM (or eSIM) inside the box.
The customer powers on, sets up a recurring data bundle subscription on things.data2go.mobi, and the device is online. No phone shop visit. No APN configuration. No support call.
The retailer takes hardware margin at point of sale, and a recurring share of every monthly SIM fee for as long as the device stays active on the network.
Before bundling, this retailer earned margin on one box, one time.
After bundling, the same box earns margin once and generates additional revenue each month, per device, every month it stays online. That is additional recurring passive income, which grows every time another camera leaves the shelf.
The retailer's margin on hardware did not change.
Everything from the SIM is incremental.
Trail cameras are the cleanest example, but the same model works for any product that depends on a SIM to deliver its value:
If the device needs to be online to do its job, the connectivity is your recurring revenue. Today, it's almost certainly somebody else's.
You stock the device. We run the connectivity, the billing, and the support. You keep your hardware margin and earn a share of every active SIM, every month.
If you sell connected devices and you want them to earn for you every month — not just at the till — start at things.data2go.mobi or get in touch with the team.
Sell it once. Get paid every month.